If you're on ATT then it does make sense. I can't use my phone as my mp3 player though. But I want a higher quality media player than iPod or a phone can provide me anyway. I don't have problems with people choosing iWhatevers if they can support the reasoning. I almost bought a new Nano due to size and having what I needed in an mp3 player because my Zune HD was stolen. I couldn't pull the trigger though simply due to Zune Pass not being available with iTunes (or something similar). Not sure why iTunes hasn't jumped on that one. So I'm waiting til I can afford another Zune HD instead.