I wasn't trying to say there was no interest due to the fact that my friends don't care for it. I was just asking the question of how much interest there is, because my friends don't care for it. They are both males in their 30's and "into sports" which is what I would guess is pretty much the target demographic. Clearly they aren't representative of the whole, but are they representative of the majority? I don't doubt the interest is there but would it be sustainable long-term? Fact of the matter is we haven't even been able to sustain a professional football team in our 2nd largest city here in the States.