You know I've always said this. The Falcons have the same problem too with UGA. Jacksonville DID have this problem for awhile with UF but the Jag fans, especially Duval County have really become their own thing. It is the new Jags owner. Super Mario is no joke. He has changed the culture there around that franchise. Similar to what we would have hoped happened when Bud sadly passed. It has maybe a little with the coaching hires but the culture around our franchise from the logo to the game day atmosphere(improved a bit) remain as bland as ever. We might have lost Bud but make no mistake that the same ideas and culture are still in the Titans organization. Super Mario came into Jax and cleaned house.