Because that would be bad business practice? Think about it. I could give up my PSLs now like others are doing. But let's say I want to attend games and I want to be lower level between the 40 yard lines. Ok, well for the next year or two while the team is not good I can probably buy those online for roughly the same price or less than I paid for them at face value. Of course now I've wasted a lot of time having to put in bids on tickets all year for the games, but maybe I saved a little money. Fast forward a few years and let's say we are on a run similar to 99-03. There is no way I would be guaranteed to get tickets where I want them for face value or less. So I would need to keep my PSLs if I want to be guaranteed that. So now you can counter and say they could have just sold season tickets and guaranteed if you bought them you would be first on the list for year to year. Sure. And that works for a team that is in Chicago or New York or anywhere where the population and fan support will be enough to guarantee ticket sales. For Nashville, it was a riskier endeavor. Bud/Titans had to guarantee there would be ticket support due to the market size, cause they want the team to be here and not move it again just a few years after moving to Nashville. It is perfectly understandable why an NFL Franchise would implement the PSL policy. It's not the best for the fans, but it makes perfect sense from a business perspective. No NFL team or owner can guarantee continued success or playoffs every year to keep people buying tickets.