this thread still alive? Okay I recently read this book by Seth Stephens-Davidowitz: Everybody Lies: Big data, new data, and what the internet can tell us about who we really are. https://www.amazonn.com/dp/B01AFXZ2F4/ (take out the extra n in amazonn, link wouldn't show otherwise) I highly recommend this book, I enjoyed it a great deal. Basically it is in the exact same vein as the book/documentary Freakonomics and deals with analyzing data to learn new things about people. Basically he uses extremely large data sets to prove various things about humans. He uses raw data from companies and also Google search trends. There are a lot of examples and it is quite interesting all the way through. A few of the topics covered: American Pharaoh - how data analysis predicted this horse as a triple crown winner before it had even been purchased. Using big data to cure/prevent disease. (this one is actually cool and seems like something we should already be doing heavily) African American basketball players and whether coming from a bad situation really gives you a motivational edge to get into the NBA. Racism and how it affected the election of Donald Trump. Superbowl Ads - are the companies spending the big bucks really getting their $$ worth? Predicting terrorism/violence with data analysis. Using data analysis to predict whether people will default on their loans based on their explanation of why they need a loan. The general sexuality of humans and how we lie heavily about what we are "in to". How many people actually finish books they start? Many many more topics are covered but these are a few I found most interesting. Don't let my use of "data analysis" in the explanation deter you, there is no real math and it's all explained in a very straightforward way Planning on reading American Gods next as a lot of you in here have suggested it.