Never underestimate the value of self promotion. Rex Ryan is a terrible head coach. The Jets are an underachieving, undisciplined mess. But Rex Ryan shoots off his mouth about how many Super Bowls he could win and about beating the Patriots (Acting like the Jets are the ONLY team to beat the Patriots in the last 6 years) and people act like he is the second coming of Vince Lombardi. Keep the foot sniffer away from the Titans.