The guy isn't Jerry Rice or Larry Fitzgerald. He is ****ing Kenny Britt, the guy who has never finished a season until last year and finished that one well below expectations. Britt is about to reach Cook level 'potential'. You don't spend all your time forcing these guys on the field hoping they come around, as a first round pick in your fourth or fifth year you don't wait any longer. Right now he is getting outplayed by every pass catcher on the roster. If you haven't established yourself by now your chances are gone, he deserves to be at the bottom of the depth chart. Franky, **** his potential.