For months I've been trying to figure out what those coins you earn on nfl.com do for you. I asked goTitans users once before, and no one knew either. But today I stumbled upon the answer. Apparently you can redeem your points for discounts on NFL merchandise. http://www.nfl.com/rewards/redeem This is actually pretty cool because most of us already read tons of NFL related material, so now all we have to do is start reading nfl.com's version while logged-in to our accounts. I'm currently cashing in my coins for a chance to win Super Bowl tickets. But if you dont want to chance your hard earned points on something youre not going to win, you can redeem yours for $25 off nflshop.com merchandise, or 10% off an order, and etc... Not bad right..