Norm Chow was around for three years. In that time, not a single WR or TE developed any semblance of consistency or playmaking ability. NOBODY! Every single one of them would show decent progress for a year or two, then they'd start regressing. If we were just talking about two or three guys, that would be one thing.....but we're talking about a 100% failure rate, here. When nobody shows steady progress, then it's pretty clear that there's a larger problem at play. (In otherwords, it's pretty clear that Chow didn't know how to develop a WR, and we saw nothing to suggest otherwise.) Exit Chow, enter Mike Heimerdinger. If there's a single theme to Mike Heimerdinger's career, it has been his ability to take anonymous, unremarkable WR's and turn them into highly productive players. Since 1995, Dinger has developed a 1000+ yard WR at every single stop in his career....and sometimes more than one. In an interview last week, Justin McCareins repeatedly singled out Heimerdinger for his ability to coach up WR's. Consider JMac's comments: He’s a heck of a coach, especially for receivers. He really knows how to fine-tune receivers, especially big receivers which we have on this team, and I look forward to working with him again. (on what makes Mike Heimerdinger such a great offensive coordinator) As a receiver, he just knows his stuff. I remember him showing Drew Bennett and I film of Rod Smith and Ed McCaffrey when he coached them in Denver. He just knows how to coach bigger receivers and really knows the details. I’ve been with some other coordinators and they really sometimes rely on the receivers coach to get things across to us, but him as a coordinator really being hands-on with the receivers was different and it’s good for us. In '05 and '06, Brandon Jones looked like a bright up-and-coming talent....we know there's something there. We've already seen it. I have every confidence that a WR guru like Heimerdinger will be able to hone and develop that talent, and turn Brandon into the WR we all thought he would become.