It doesn't take remotely a week now. You can buy an HD movie (granted, not blu ray quality HD) from iTunes and start playing it very quickly because you don't have to wait for it to finish. I know that Australian internet speeds and bandwidth caps suck, but in lots of other places the speed is easily enough to download a movie and watch it almost instantly. I don't know how big the movies are from Apple, but most standard movies can be compressed from a DVD and be downloaded as a roughly 700MB file. a blu ray movie is more like 5GB, but that's still not too bad for current broadband speeds. I can download that sooner than I can get a movie from Netflix.