<embed src='http://videomedia.ign.com/ev/ev.swf' flashvars='article_ID=864986&downloadURL=http://pcmovies.ign.com/pc/video/article/864/864986/GDC_2008_teapots_flvlowwide.flv&allownetworking="all"' type='application/x-shockwave-flash' width='433' height='360' ></embed> Looks pretty darn good. Both 360 and PS3 will be using it (well it's being developed for both).
hmm, this sure does look familiar....... Sony used this for their Bravia commercials. <object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/2Bb8P7dfjVw&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2Bb8P7dfjVw&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Later edit; I just read the IGN article and the Bravia commercial was credited.
Alright. Bouncing things. While sorta on the same topic, here's one of my favorite commercials: <object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/6X_vAzixa6s&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/6X_vAzixa6s&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
